Roe ethridge biography
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Roe Ethridge
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Roe Ethridge
American commercial and art photographer
Roe Ethridge is a postmodernist commercial and art photographer, known for exploring the plastic nature of photography – how pictures can be easily replicated and recombined to create new visual experiences. He often adapts images that have already been published, adding new, sculpted simulations of reality, or alternatively creates highly stylized versions of classical compositions, such as a still life bowl of moldy fruit which appeared on the cover of Vice magazine,[1] or landscapes and portraits with surprising elements.[2] After participating in the 2008 Whitney Biennial,[3] his work has been collected by several leading public museums, including the Museum of Modern Art, Institute of Contemporary Art, Boston, Museum of Contemporary Art, Los Angeles, and the Tate Modern. In 2010, his work was included in the MoMA's 25th Anniversary New Photography exhibit.[1]
Biography
[edit]Born in Miami, Florida, in 1969, Roe Ethridge grew up in the Atlanta, Georgia area. He attended Florida State University and graduated with a BFA in Photography from the Atlanta College of Art.[4] In 1997 he moved to New York City[5] and started his commercial photography car
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Roe Ethridge has developed his work as an artist from his previous experience as a commercial photographer in the field of advertising, and uses these settings playfully as frames of reference that no longer focus on the the fictional world of advertising, but look at it from the inside out. The setting (or parts of the setting) become the main protagonists, and the characters perform as real-life personas.
He also creates photographs that simply depict advertising and commercial displays with an unsparing directness that lends them the character of objects or captures them as relevant traces of civilisation in the tradition of Walker Evans or late Pop Art. By presenting photography as a technical and artistic medium so commonplace that even deliberately inaccurate colours can be deployed as a playful critique of our contemporary western culture, Roe Etheridge addresses the oppressively narrow confines between high and low, reality and fiction as a topical issue of our times. —Axel Jablonski
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