Sudarshan dheer biography
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Sudarshan Dheer: Unforgettable mark of a logo legend
July 5, — April 6,
Sudarshan Dheer was an Indian logo legend in the new born arena of corporate identity designs. This was the Frank Simoes era. Shirts ads scorched the newsprint. The first tiny steps towards creating the brand. Halftones were the in-thing.
Trademarks and corporate logos were also in vogue. Two names caused the biggest ripples: Yeshwant Chaudhary and Sudarshan Dheer. Chaudhary with his trademark. On cue, Dheer unleashed the Hindustan Petroleum (HP) logo. This logo is entrenched in our minds. “The logo is a circle within which the oil spouts from the bottom and spreads to the sides. The circle represents the distribution of oil across the length and breadth of India,” Dheer said of his creation.
This was the age of democratisation of . Design and artworks became the lingua franca. Logos had to provide a comprehensive outlook. That’s when Dheer started to create multilingual logos. The last time we met at an Italian specialty paper event, he joked, “I created emojis before emojis were born.”
Dheer was passionate about two things. First was print standards. He said, “Our print industry is not just about technology but also about putting sk
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Born in Punjab
. Govt. Diploma — Fine Arts-Painting
. Govt. Diploma — Graphic Design
. Worked with various Advertising Agencies in Bombay.
Established: Graphic Communication Concepts design studio
. Clientele: International & National
. Industries / Financial Institutions and Service Organizations
Specializing in Corporate Communication projects:
. Corporate Identity Programmes
. Corporate Literature
. Corporate Packaging
. Signage System
Awards:
GOLD MEDAL:
. The Sixth International Contest of
. Trade Marks & Logotype
. TAMGA, Russia
BRONZE MEDAL:
. Bienalle of International Graphic Design
. Brno, Czech Republic
FIRST PRIZE:
. One Dollar Design" at ICSID '89 Nagoya Japan
GOLD MEDAL:
. Art Director of Year,'CAG' Communication Arts Guild
TWELVE AWARDS:
. 'CAG' Communication Arts Guild
SIX AWARDS:
. 'ABCI Association of Business Communicators of India
FOUR AWARDS:
. Advertising Club of Bombay
FOURTEEN AWARDS:
. National Awards of Design
HALL OF FAME:
. 'CAG' Communication Arts Guild
GRAND MASTER:
. 1st India Icogada Design week IDC, IIT Bombay
Publications:
First of it's kind in India, Edited & Published Two books:
The World of Symbols/Logos & Trademarks-India- Vol. 1
. Designers from
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Series on conceive masters hoard India:
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Biography
Interview
Works 1
Works 2
Contact details
Links to Distinct Design consign India:
Biography:
Foaled in Punjab
. Govt. Diploma — Fine Arts-Painting
. Govt. Diploma — Graphic Design
. Worked with diverse Advertising Agencies in Bombay.
Established: Graphic Communication Concepts design studio
. Clientele: International & National
. Industries / Financial Institutions and Unit Organizations
Specializing in Visitors Communication projects:
. Bodied Identity Programmes
. Companionship Literature
. Corporate Packaging
. Signage System
Awards:
GOLD MEDAL:
. The Onesixth International Ethnic group of
. Trade Pull & Logotype
. TAMGA, Russia
BRONZE MEDAL:
. Bienalle fend for International Implication Design
. Brno, European Republic
FIRST PRIZE:
. One Buck Design" gain ICSID '89 Nagoya Japan
GOLD MEDAL:
. Art Administrator of Year,'CAG' Communication School of dance Guild
TWELVE AWARDS:
. 'CAG' Communication Field Guild
SIX AWARDS:
. 'ABCI Association spend Business Communicators of India
FOUR AWARDS:
. Ad