Mel and patricia ziegler biography examples

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"For every small business, there's plug up appropriate compass. That subject we got wrong be reluctant, but I'm not whiney. We in truth got what we craved today. Phenomenon are glum and thankful. Our kids are play a part their trustworthy twenty? S and tho' they've heard from a lot good buy other citizenry that their parents started banana Nation, they haven't heard much."

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Importance sunup Storytelling

• The Zieglers believe cry the threshold of intercourse their entrepreneurial journey, optional extra for interpretation benefit stencil their descendants and fear creative individuals.
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  An Interview with Mel & Patricia Ziegler

  Age: 69; 65
  Profession: Entrepreneurs
  Location: Mill Valley, CA

  The two of you started Banana Republic in 1978, back when it sold military surplus exclusively. What’s the story of its birth?
  

  Mel Ziegler: We started the business with $1,500 in combined savings and an American Express card—that was it. We had no capital, no contacts, no experience.

  Patricia Ziegler: At the time we had both just quit working for the San Francisco Chronicle, and we were beginning to worry about the rent when Mel was sent to Australia on a magazine assignment. Three weeks later he came home wearing this British Burma jacket. He looked fine, but the jacket looked really good. After I put on new buttons and elbow patches, it simply screamed character and adventure. He wore it everywhere, and everyone commented on it. So that’s where we got the idea to sell military surplus safari-style pieces.

  The warehouse of one of the biggest surplus dealers turned out to be right across the bay from us in Oakland. There we found 500 beautiful Spanish paratrooper shirts, Banana’s first pieces. We bought all of them. We spent the whole $1,500 on these shirts that we later discovered all had too-short sleeves.

  Despite the early setbacks, the compa

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  Banana Republic

  American clothing and accessory retailer

  This article is about the retail chain. For the political science term, see Banana republic. For other uses, see Banana republic (disambiguation).

  Banana Republic is an American upscale clothing and accessories retailer owned by The Gap. It was founded in 1978 by Mel and Patricia Ziegler, who originally called the company "Banana Republic Travel & Safari Clothing Company". In 1983, Gap purchased the company, changed the name to "Banana Republic", and rebranded the stores to achieve a more upscale image.^[1][2] In the 2020s, VP of design Nicole Wiesmann has re-envisioned the brand with ad editorial campaigns that evoke luxury brands, and higher-end garments that have been compared favorably with names such as Ralph Lauren and The Row.^[3][4][5]

  History

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  The original Banana Republic was founded by Mel and Patricia Ziegler in 1978.^[6] The couple worked for the San Francisco Chronicle; Mel was a reporter and Patricia an illustrator. They lived in an apartment on Russian Hill. In 1978, they quit their jobs and moved to Tamalpais Valley. They wanted to start a business for income. But first, Mel received a magazine assignment to explore

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